Why is a data platform important?

Why do we need data platform?

A data platform is an integrated set of technologies that collectively meets an organization's end-to-end data needs. It enables the acquisition, storage, preparation, delivery, and governance of your data, as well as a security layer for users and applications.

How does data platform benefit the firm?

Data Management Platform allows you to easily collect data from your own sources and from your business partners. Everything you need to do is to implement pixels. Rest is done automatically by powerful DMP engine. Through events and attributes, you can collect data about users activity.

What is a good data platform?

The GoodData platform is a cloud-based end-to-end analytics tool for capturing and loading data from numerous and diverse data sources and then enabling users to build metrics, create reports and dashboards.

What is an example of a data platform?

Amazon Web Services. Best known as AWS, Amazon's cloud-based platform comes with analytics tools that are designed for everything from data prep and warehousing to SQL queries and data lake design. All the resources scale with your data as it grows in a secure cloud-based environment.