How does a customer data platform work?

Question

A customer data platform (CDP) is designed for marketing. It collects and unifies first-party customer data from multiple sources to build a single, coherent, complete view of each customer. It then makes that data available to marketers to create targeted and personalized marketing campaigns.

How do you build a customer data platform?

Building a customer data platform involves four stages:1Integrate the data. The first step in any customer data platform is to bring together all relevant first-person customer data into a single centralized database. ... 2Clean and organize the data. ... 3Implement identity resolution. ... 4Enrich the data.

What is a CDP and how does it work?

A CDP typically leverages first-party data, but can be enriched with third-party data. CDPs are used by companies to keep user data in one place, and to access that information to implement personalized marketing strategies across multiple channels (e.g. web, ads, email, mobile).

What are the 4 types of customer data?

4 Types Of Customer DataBasic or Identity Data. As the name suggests basic or identity data is pretty meat-and-potatoes. ... Engagement Data. Engagement data shows how your customers engage with your brand across the various touchpoints. ... Behavioral Data. ... Attitudinal Data.

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